International Center for Evidence-based Neuro-Scientific Education
  • About
  • Consultancy
  • NeuroLab
  • Training
    • Level 1 (Virtual Classroom)
    • Level 2 (Executive Master)
  • Blog & Press
  • Contact

master in neuromarketing consultancy


Brussels
17/10 > 14/11/2020

In collaboration with the Belgian-Italian Chamber of Commerce
Picture

Milano
19/09 > 19/12/2020

In collaboration with the Centro Universitario Internazionale
Picture
Apply before 31-08-2020

What people say about THE master

/

  • 1
  • 2
  • 3
  • 4
  • 5
High quality of the training, very innovative, very actionable insights and practical workshops, excellent "reading" of the class (use of recap sessions, ability to adjust language and slides to the specific expertise of the attendees...).
Picture

Eleonora

Sales Manager and Business Development
/
Coaster

  • 1
  • 2
  • 3
  • 4
  • 5

/

  • 1
  • 2
  • 3
  • 4
  • 5
I really appreciated the high quality of the teaching. They managed to deliver scientifically valid knowledge with very actionable insights. I personally found very important the possibility to create and implement our own business project with the support and the supervision of the teaching staff. 
Picture

Alessandro Perini

Founder
/
PGA

  • 1
  • 2
  • 3
  • 4
  • 5

/

  • 1
  • 2
  • 3
  • 4
  • 5
It was an important learning experience, which enriched my expertise both at the theoretical and at the practical level. A lot of attention has been given to our own personal projects, which we designed and developed together with the teaching staff. 
Picture

​Trade Marketing Specialist
/
​Whirlpool EMEA

  • 1
  • 2
  • 3
  • 4
  • 5

/

  • 1
  • 2
  • 3
  • 4
  • 5
A direct and hands-on experience with the neuromarketing toolbox! Great understanding of the scientific background of neuromarketing and its wide applications. Also a great networking opportunity!
Picture

Luca Cavalieri

Psychologist
/
Self-employed

  • 1
  • 2
  • 3
  • 4
  • 5

/

  • 1
  • 2
  • 3
  • 4
  • 5
The master enriched my knowledge in my professional domain. It really gave me new perspectives on marketing. 
Picture

Jacopo Melis

Digital Assistant
/
Compass

  • 1
  • 2
  • 3
  • 4
  • 5

/

  • 1
  • 2
  • 3
  • 4
  • 5
The quality of the teaching is extremely high, and the master gave me new professional opportunities. I also liked the great atmosphere!
Picture

Lorenzo Tigani

Facebook Adv | Journalist | Financial Advisor
/
Self-employed

  • 1
  • 2
  • 3
  • 4
  • 5
  • 0
  • 1
  • 2
  • 3
  • 4
  • 5

3 steps away to become a neuromarketing consultant

#1: learn

Neuromarketing is essentially about using knowledge in neuroscience and psychology to solve marketing and management problems. In this master, we focus on the most important and actionable insights about the consumer brain. 

#2: experience

Neuromarketing is also about studying consumer behavior with sophisticated, innovative methods such as eye-tracker, emotion readers and implicit tests. During the master, you will have first-hand experience with the neuromarketing toolbox.

#3: apply

Knowing about neuromarketing is not enough. The master gives you the opportunity to apply neuromarketing principles to concrete business cases and to develop your first neuromarketing project.
 

OVERVIEW of the master

Gain the knowledge and the know-how to become a neuromarketing consultant from €2655 (VAT not included).
 
Picture

classroom activities

Picture

online assignments

Picture

guest lecturers

Picture

hands-on demos

Picture

networking

The Executive Master in Neuromarketing Consultancy is organized in collaboration with the Belgian-Italian Chamber of Commerce and the International University Center to provide a high-level hands-on learning experience.

You will take to an in-depth learning experience about how you can improve your marketing strategy and process by taking into account how the consumer brain really works.


Since the hypothesis of the Homo Economicus was introduced during the Enlightenment, philosophers, economists and marketers assumed that people were rational beings, mainly driven by optimizing self-interest.

However, decades of scientific research has proven that this hypothesis is wrong.

Since Daniel Kahneman won the Nobel prize for Economics in 2002, most scientists agree that people are essentially emotional, instinctive and irrational beings, who often take decisions that are actually against their own interest.
​

This wrong assumption also explains why so many marketing actions are not successful.

Do you want to know how your customers (or your employees and suppliers) really make decisions?
​

Through 6 modules, we give an overview of the most recent thinking on this topic, but more importantly we provide concrete, tailor-made recommendations to improve all elements of your marketing mix.

latest neuromarketing posts


Program and info

1. THE IRRATIONAL CONSUMER

Module 1

The irrational consumer
Picture
We provide an overview of the most recent findings concerning the consumer brain. Through interactive examples and psychological experiments, we let you experience how irrational your brain is.
2. THE NEUROMARKETING TOOLBOX
The neuromarketing toolbox

Module 2

Picture
​We let you use the most innovative research tools available to study how consumers really think and feel: eye tracking devices, emotion readers, stress sensors, EEG, reaction time tasks.
3. ADVERTISING: SEX SELLS... DOES IT?

Module 3

Advertising: sex sells...does it?
Picture
​A lot of advertising does not boost sales, even in cases where the ad has generated a lot of buzz. In this module we explain the success factors of an ad that does boost sales.
4. PRICING: SUPERCHARGE YOUR PROFIT MARGIN

Module 4

Pricing: supercharge your profit margin
Picture
​Pricing is one of the most complex elements of marketing. We will demonstrate that by fine-tuning your pricing model you can easily increase your margin with 10 to 20%.
​
5. BRANDING: HOW TO BUILD A LOVE BRAND

Module 5

Branding: how to build a love brand
Picture
Most companies are jealous about love brands like Apple, Nike or Coca-Cola. Once you understand the consumer brain, you can understand the building blocks you need to turn your brand into a love brand.
6. NUDGE AND THE KEY RULES OF PERSUASION

Module 6

Nudge and the key rules of persuasion
Picture
It is well known that sensory overload kills the quality of people's decisions in most aspects of their lives. In this module you will learn how you can bias decision-making to improve people's health, wealth, and happiness.
LEARNING OBJECTIVES
The goal of the master is to enable you to implement neuromarketing solutions for your business. ​
At the end of the master you will (i) understand the deep impact that neuroscience insights have for successful marketing, (ii) become aware of the key brain dynamics underlying consumer behaviour, (iii) and learn how the emotional response and the preferences of your customers can be measured implicitly.
WHAT DOES THE PROGRAM INCLUDE?
Contact us to receive the detailed program in pdf.
CALENDAR 2020

MIlan, IT

WhERE

Piazza Luigi di Savoia 6
20124 - Milano, Italy

WHEN

The lectures will be given on the following Saturdays (9h30-18h):

​September
19/09
October
03/10

10/10
31/10
November
21/11
​​​December
05/12
​19/12

brussels, BE

where

Rue de la Loi 26
1000 - Brussels, Belgium

when

The lectures will be given on the following days (9h-18h):
​
​
​October 2020
17/10
18/10
24/10
25/10
November 2020
07/11
​08/11
14/11

PRICING
The prices include breakfasts, coffee during the day and lunch.
#
Price in euro (VAT excluded)
Early bird price (1 month before kick-off)
2655 
Full price
2950
Student discount (max 2 places)
1950
Single modules
890
DOWNLOAD THE PROGRAM brochure
International Center for Evidence-Based Neuroscientific Education - ICENSE BV
Rue Charles Martel 8, 1000 Brussels, Belgium
VAT: BE 0730.961.217
Online icon by Icons8
  • About
  • Consultancy
  • NeuroLab
  • Training
    • Level 1 (Virtual Classroom)
    • Level 2 (Executive Master)
  • Blog & Press
  • Contact