What people say about THE master
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High quality of the training, very innovative, very actionable insights and practical workshops, excellent "reading" of the class (use of recap sessions, ability to adjust language and slides to the specific expertise of the attendees...).
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3 steps away to become a neuromarketing consultant
#1: learnNeuromarketing is essentially about using knowledge in neuroscience and psychology to solve marketing and management problems. In this master, we focus on the most important and actionable insights about the consumer brain.
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#2: experienceNeuromarketing is also about studying consumer behavior with sophisticated, innovative methods such as eye-tracker, emotion readers and implicit tests. During the master, you will have first-hand experience with the neuromarketing toolbox.
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#3: applyKnowing about neuromarketing is not enough. The master gives you the opportunity to apply neuromarketing principles to concrete business cases and to develop your first neuromarketing project.
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OVERVIEW of the masterGain the knowledge and the know-how to become a neuromarketing consultant from €2655 (VAT not included).
The Executive Master in Neuromarketing Consultancy is organized in collaboration with the Belgian-Italian Chamber of Commerce and the International University Center to provide a high-level hands-on learning experience.
You will take to an in-depth learning experience about how you can improve your marketing strategy and process by taking into account how the consumer brain really works. Since the hypothesis of the Homo Economicus was introduced during the Enlightenment, philosophers, economists and marketers assumed that people were rational beings, mainly driven by optimizing self-interest. However, decades of scientific research has proven that this hypothesis is wrong. Since Daniel Kahneman won the Nobel prize for Economics in 2002, most scientists agree that people are essentially emotional, instinctive and irrational beings, who often take decisions that are actually against their own interest. This wrong assumption also explains why so many marketing actions are not successful. Do you want to know how your customers (or your employees and suppliers) really make decisions? Through 6 modules, we give an overview of the most recent thinking on this topic, but more importantly we provide concrete, tailor-made recommendations to improve all elements of your marketing mix. |
latest neuromarketing posts |
Program and info
1. THE IRRATIONAL CONSUMER
Module 1
The irrational consumer
We provide an overview of the most recent findings concerning the consumer brain. Through interactive examples and psychological experiments, we let you experience how irrational your brain is.
2. THE NEUROMARKETING TOOLBOX
The neuromarketing toolbox
Module 2
We let you use the most innovative research tools available to study how consumers really think and feel: eye tracking devices, emotion readers, stress sensors, EEG, reaction time tasks.
3. ADVERTISING: SEX SELLS... DOES IT?
Module 3
Advertising: sex sells...does it?
A lot of advertising does not boost sales, even in cases where the ad has generated a lot of buzz. In this module we explain the success factors of an ad that does boost sales.
4. PRICING: SUPERCHARGE YOUR PROFIT MARGIN
Module 4
Pricing: supercharge your profit margin
Pricing is one of the most complex elements of marketing. We will demonstrate that by fine-tuning your pricing model you can easily increase your margin with 10 to 20%.
5. BRANDING: HOW TO BUILD A LOVE BRAND
Module 5
Branding: how to build a love brand
Most companies are jealous about love brands like Apple, Nike or Coca-Cola. Once you understand the consumer brain, you can understand the building blocks you need to turn your brand into a love brand.
6. NUDGE AND THE KEY RULES OF PERSUASION
Module 6
Nudge and the key rules of persuasion
It is well known that sensory overload kills the quality of people's decisions in most aspects of their lives. In this module you will learn how you can bias decision-making to improve people's health, wealth, and happiness.
LEARNING OBJECTIVES
The goal of the master is to enable you to implement neuromarketing solutions for your business.
At the end of the master you will (i) understand the deep impact that neuroscience insights have for successful marketing, (ii) become aware of the key brain dynamics underlying consumer behaviour, (iii) and learn how the emotional response and the preferences of your customers can be measured implicitly.
At the end of the master you will (i) understand the deep impact that neuroscience insights have for successful marketing, (ii) become aware of the key brain dynamics underlying consumer behaviour, (iii) and learn how the emotional response and the preferences of your customers can be measured implicitly.
WHAT DOES THE PROGRAM INCLUDE?
Contact us to receive the detailed program in pdf.
CALENDAR 2020
MIlan, IT
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brussels, BE
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PRICING
The prices include breakfasts, coffee during the day and lunch.
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Price in euro (VAT excluded) |
Early bird price (1 month before kick-off) |
2655 |
Full price |
2950 |
Student discount (max 2 places) |
1950 |
Single modules |
890 |