A NEUROmarketing approach to understand what consumers really think and feel |
Eye-tracking to measure attention and behavior
 WHY?
Understanding where people are looking, how long they are looking at something and what behaviors they show after they look at something is crucial information if you want to understand and improve customer experience. HOW? We use a portable eye-tracking device that not only tracks eye movements, but also films what the customers are doing in first-person perspective. |
Where do people look at when they see an advertisement? What attracts their attention first? What item do they ignore?
What item do people look at the longest? What does really interest them when they are in a shop?
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Online neuro-tests to map the mind of consumers
WHY?
Measuring how concepts are related to each other in the mind of the consumers is crucial to gain insights about the awareness and the image of brands, and how brands relate to other elements of the marketing mix such as the price of products. HOW? The neuro-test can be run on any laptop, tablet or smartphone, and can be done online or in more controlled lab conditions. The responses are collected under time-pressure, thus avoiding strategic and socially desirable answering. |
Are the brand assets (logo, product sounds, brand color) strongly associated to the brand? What asset is uniquely associated to the brand?
How did the marketing campaign affect the brand associations and the brand image? What about its competitors?
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Smart sensors to measure audience emotions and engagement
WHY?
By measuring the engagement and the emotions of your customers, it is possible to obtain an understanding of your audience and learn what actions are needed to improve its engagement. HOW? We use a device that measures objective physiological parameters of the emotional experience in a completely unobtrusive way. The device is connected to an app via Bluetooth. |
What segment shows the strongest engagement in your shop? And in which area?
Is your shop window attracting the attention of the passers-by? What is the best visual layout of your merchandise?
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Wearables to measure the emotional experience of consumers
WHY?
By measuring the emotional experience during the customer journey we can map the emotional level of different zones of a supermarket or shop. The advantage of these measures is that we can detect the emotional experience of which the customer is not even aware. HOW? We use a device that measures objective physiological parameters of the emotional experience in a completely unobtrusive way. The device is connected to an app via Bluetooth. |
What shop layout provides the highest emotional experience to customers?
What ad gives the strongest emotional experience? What channel is the most impactful?
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