What people say about our courses
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High quality of the training, very innovative, very actionable insights and practical workshops, excellent "reading" of the class (use of recap sessions, ability to adjust language and slides to the specific expertise of the attendees...).
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our vision
What is neuromarketing?
Neuromarketing is a new way to think about consumer behavior, which is more accurate and useful because it takes into account how the brain actually works. In our courses you will learn evidence-based insights from neuroscience and psychology that will make your marketing strategies more effective and will reduce the waste of resources. The neuromarketing toolbox
The neuromarketing toolbox combines brain knowledge and neurotechnologies that help marketing professionals understand what consumers really feel and how they think. You will participate to hands-on workshop with eye-trackers, EEG and other bio-sensors (heart rate, skin conductance, EMG) that will reveal the full potential of neuromarketing. Learning objectives
The goal of our courses is to enable you to implement neuromarketing solutions for your business. You will (i) understand the deep impact that neuroscience insights have for successful marketing, (ii) become aware of the key brain dynamics underlying consumer behaviour, (iii) and learn how the emotional response and the preferences of your customers can be measured implicitly. For whom
Our courses are designed and adapted to the needs of any professional who works or is interested in the following domains: advertising; communication and media; customer journey; digital marketing; branding and employer branding; user experience; traveller experience; pricing; customer insights. |
latest neuromarketing posts |
our experts
The teaching staff offers a unique combination of academic-level knowledge and insights on psychology, neuroscience and behavioral economics and the professional know-how due to a long experience in the marketing, neuromarketing and market research business.
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Davide Rigoni
Ph.D., Founder of ICense, Professor of Neuromarketing and Management Psychology at Hult International Business School, London UK, and Scientific Staff at Free University Brussels (VUB). His works on the neural and psychological bases of decision-making and free will are published in high-tier scientific journals and were presented worldwide. |
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Timothy Desmet
Ph.D., Co-founder of Profacts, Professor of Neuromarketing and Principles of Marketing at Hult International Business School, London UK, and Professor of Market Research at Free University Brussels (VUB). He conducted research in experimental psychology at the Massachusetts Institute of Technology, Boston, USA and at Ghent University, Belgium. In 2020, he has been named "Professor of the Year" in the category Marketing at the Hult International Business School - London. |
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Wendy De Moor
Ph.D. in Experimental Psychology and founder of Foxtale, a full service qualitative market research agency, specialized in usability research. Wendy has more than 20 years of research experience within the field of usability. She works worldwide for international brands and multinational companies and is mainly specialized in complex software platforms and FDA testing for medical devices. |
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Demetrio Macheda
Founder of Original Skills and Professor of Human Resource Management & Business Coaching at the Centro Universitario Internazionale (CUI). He authored several books on the impact of neuroscience on HR management and soft skills development. |
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Claudia Civai
Ph.D., Senior Lecturer in Cognitive Psychology at South Bank University, London, UK. She is a recognized expert in economic decision-making. Her research focuses on how people integrate emotions, self-interest and social norms in order to make socio-economic decisions. |
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Giuseppe Sartori
Ph.D., Full Professor in Cognitive Neuroscience at the University of Padova, Italy. He authored more than 200 articles in high-tier scientific journals. He is known worldwide for his works on semantic memory and on economic decision-making. He developed scientifically validated methods to reveal individuals' implicit memories and intentions. |
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Duccio Martelli
Ph.D., Assistant professor of Finance at the University of Perugia (Italy) and visiting professor at Harvard University. He has also been visiting professor of finance at the University of Applied Sciences of Augsburg in Germany. He operates in behavioral finance, corporate finance, private banking and financial markets, and his main research interests include behavioral and neuro finance, financial education, responsible finance and real estate finance. He serves in different scientific committees of foundations and research centers and advises firms and not-for-profit organizations in the areas of financial education and asset management. |
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Oliver Genschow
Ph.D., Professor in Social Psychology at the University of Cologne, Germany. He conducts research in consumer psychology, social cognition and economic decision-making. |
