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why a workshop in neuromarketing?
The ability to capture the interest of today's consumers requires a clear understanding of how the brain works and of how you can apply neuro-tech devices to marketing problems.
The purpose of this workshop is to provide actionable insights and training to professionals who work in the marketing world (company employees, freelancers and consultancy companies but also graduates) to understand the economic benefits deriving from the precise and objective analysis of the implicit behavior of the consumers.
In addition, the workshop also aims at fostering the professional autonomy of the attendees in the field of applied neuroscience, enabling them to design specific and innovative solutions in different marketing areas.
This workshop is therefore a great opportunity for those who deal with strategic and commercial consultancy, advertising communication, social media marketing, services for the maintenance and development of brand value, branding and employer branding, and retail.
The purpose of this workshop is to provide actionable insights and training to professionals who work in the marketing world (company employees, freelancers and consultancy companies but also graduates) to understand the economic benefits deriving from the precise and objective analysis of the implicit behavior of the consumers.
In addition, the workshop also aims at fostering the professional autonomy of the attendees in the field of applied neuroscience, enabling them to design specific and innovative solutions in different marketing areas.
This workshop is therefore a great opportunity for those who deal with strategic and commercial consultancy, advertising communication, social media marketing, services for the maintenance and development of brand value, branding and employer branding, and retail.
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The goal of the workshop is to enable you to implement neuromarketing solutions for your business.
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program
27/06/2020
9.30 - 13
14 - 18
- Neuroscience at work: how knowing how the brain works can improve your business
- What is neuromarketing: concepts and tools
- How to improve marketing communication: from TV ads to packaging
- The associative mind: understanding how brands are embedded into the consumer's brain
- Psychological pricing: the easiest way to make your business more profitable
14 - 18
- Studying the brain of the consumer: behavioral measures, eye-tracking, emotion sensors, face analysis.
- In-class workshop with the neurotechnologies.
28/06/2020
9.30 - 13
14-18
- Eye-tracking: see (literally) what your customers see
- Workshop: hands-on demo with the different types of eye-trackers (desktop-based, mobile, remote).
- Learn from the cases: ads testing, UX, packaging and ethnographic neuroscience.
14-18
- Emotion sensors: how your customers really feel
- Workshop: hands-on demo with different emotion sensors: skin conductance, EEG, facial EMG , real-time face analysis.